Mogućnosti unapređenja internet trgovine sa stanovišta me-nadžmenta kvaliteta i standardizacije
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http://orcid.org/0000-0002-8219-2899
Apstrakt
Vidno je prisutan trend brzog razvoja onlajn poslovanja i e-trgovine na današnjem tržištu. Organizacije nastoje da pomoć u rešavanju poslovnih izazova na konkurentnim i dinamičnim tržištima pronađu u standardima i mendžmentu kvaliteta. Na osnovu toga, posebnu pažnju poklanjaju osiguranju kvaliteta.
Svrha ovog istraživačkog rada je da otvori vrata razumevanju kvaliteta e-trgovine kroz pregled i tumačenje koncepata koji se odnose na kvalitet i upravljanje kvalitetom. Cilj rada je ispitivanje problematike nedovoljno istraženog uticaja upravljanja kvalitetom i standardizacije na obavljanje delatnosti e-trgovine i davanje odgovora na pitanje da li upravljanje kvalitetom i standardizacija mogu omogućiti organizacijama da unaprede deo svog poslovanja koji se odnosi na e-trgovinu, a da pri tom opravdaju poverenje svojih stejkholdera, prevashodno kupaca, pa čak i da nadmaše njihova očekivanja. Fokus je na mogućnostima unapređenja poslovnih performansi u oblasti e-trgovine, što je vrednost koju ovaj rad nosi i koja će da posluži kompanijama sa razvijenim sistemom onlajn prodaje ili onima koji razmišljaju o uvođenju takvog vida prodaje.
Istraživanje je sprovedeno da bi se utvrdili potencijalni efekti upravljanja kvalitetom i standardizacije na poboljšanje e-trgovine. U cilju razjašnjenja problema istraživanja i davanja odgovora na pitanja koja čine osnovu ovog rada, primenjuje se skup naučnoistraživačkih metoda kao što su deskriptivna metoda, kompilacija, analiza i druge, uz prikupljene podatke i informacije kroz posmatranje pojava u odnosnoj oblasti i distribuciju upitnika definisanoj ciljnoj grupi.
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